A primary ticket outlet is an organization that contracts directly with venues and promoters to sell event tickets on its behalf.
Primary ticket outlets have a direct relationship with the owner of a venue or event. They will often use software to manage the sale of tickets for their clients.
Booking fees
Primary ticket outlets charge a booking fee that is paid by the consumer to help pay for services.
Examples
There are a number of primary ticket outlets around the world including:
- Ticketmaster (owned by Live Nation Entertainment)
- Stage Front
- AXS (owned by Anschutz Entertainment Group)
- See Tickets
- GigsAndTours.com
- SeatGeek
- Zoonga
References
